Market Research
Szinapszis is a full-service market research agency providing innovative services for their clients and data collection for market research partners as well. We apply the following methodologies in everyday work:
- Focus group discussions, in-depth interviews and ethnographics/netnographics
- Building and managing online bulletin boards and market research online communities (MROC)
- In-store eye-tracking researches, web-usability tests
- Readability and bridging for testing of Patient Information Leaflets
- Face-to-face (mobile CAPI), telephone (CATI) and online (CAWI) questionnaire studies, and these hybrid mix if needed
- Desk research, underlying studies, statistical analyses and modelling
- Web content and social media analysis
- Mystery shopping (MysteryVisit)
- Public-opinion polls
Other solutions
Publications and our branded products
Szinapszis constantly provides data, research results and studies for the market from self-financed researches. Part of these have been published or accessible on our website for free and some can be purchased.
Call-center
Szinapszis’ own Call Center has 70 workstations with more than 10 FTE operators experienced in B2B and healthcare researches and communication.
Databases
Szinapszis has a licensed and GDPR compliant database of physicians, pharmacists and other HCPs. This database includes nearly 35 000 records in Hungary with almost 100% coverage.