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Market Research

Szinapszis is a full-service market research agency providing innovative services for their clients and data collection for market research partners as well. We apply the following methodologies in everyday work:

 

  • Focus group discussions, in-depth interviews and ethnographics/netnographics
  • Building and managing online bulletin boards and market research online communities (MROC)
  • In-store eye-tracking researches, web-usability tests
  • Readability and bridging for testing of Patient Information Leaflets
  • Face-to-face (mobile CAPI), telephone (CATI) and online (CAWI) questionnaire studies, and these hybrid mix if needed
  • Desk research, underlying studies, statistical analyses and modelling
  • Web content and social media analysis
  • Mystery shopping (MysteryVisit)
  • Public-opinion polls (Amygdala Research Institute)

Other solutions

Publications and our branded products

Publications and our branded products

Szinapszis constantly provides data, research results and studies for the market from self-financed researches. Part of these have been published or accessible on our website for free and some can be purchased.

Databases

Databases

Szinapszis has a licensed and GDPR compliant database of physicians, pharmacists and other HCPs. This database includes nearly 35 000 records in Hungary with almost 100% coverage.

Szinapszis Pharma

Szinapszis Pharma

Szinapszis has a strong focus on pharmaceutical and healthcare industries. We conduct primary and desk researches in all major therapeutic areas of the pharmaceutical markets (nearly 30 specialities, around 100 types of illnesses) of Rx and OTC drugs.