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Publications and our branded products

Szinapszis constantly provides data, research results and studies for the market from self-financed researches. Part of these have been published or accessible on our website for free and some can be purchased. Our most well-known publications are:

  • MedNetTrack CEE – exploring physicians’ behaviour from CEE region on usage of Internet and digital devices, and acceptance and everyday use of multichannel marketing
  • MediJournalTrack – awareness and reading of medical papers
  • PharmaImageTrack – awareness, image and perception of pharmaceutical manufacturers among population
  • Orvoslátogatói hangulatjelentés – presence and future of Medical Representatives

 

Szinapszis has many self-developed, branded research solutions for the pharmaceutical industry. The most frequently applied are:

  • MedRepControl – methodology for measuring efficiency of Medical Representatives
  • OTC Choice – target group definition and decision tree for OTC products

Other solutions

Call-center

Call-center

Szinapszis’ own Call Center has 70 workstations with more than 10 FTE operators experienced in B2B and healthcare researches and communication.

Market Research

Market Research

Szinapszis is a full-service market research agency providing innovative services for their clients and data collection for market research partners as well.

Databases

Databases

Szinapszis has a licensed and GDPR compliant database of physicians, pharmacists and other HCPs. This database includes nearly 35 000 records in Hungary with almost 100% coverage.