PharmaJournalTrack 2008

  • Method:
  • Release Date:
  • January 31, 2008
  • Target group:
  • Language:
  • english
  • Volume:

250 000 HUF


We extended the range of the target group of the professional journal reading research regularly conducted among physicians to pharmacists in 2008. It is a comprehensive study which thoroughly presents the professional journal reading habits of Hungarian pharmacists and features the printed publications that phamacy managers and those attending to customers most often read. Method: Questionnaire reseach (CATI); N=250; field work: January 2008 Target group: pharmacy managers (20%) and those who attend to customers (80%) Language: Hungarian Size: 25 slides

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