Pharmaceutical industry thru the eye of the medical sales representatives

  • Method:
  • Release Date:
  • August 31, 2004
  • Target group:
  • Language:
  • english
  • Volume:

250 000 HUF


Objective research of former MedReps’ opinions about pharmaceutical companies. The study presents the role and task of MedRep activity in medication sales from the viewpoints of those previously working as MedReps. Method: depth interview research (N=8); August 2004 Target group:physicians who previously worked as MedReps Language: Hungarian, English Size: 15 slides

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