MedicineImageTrack - Systemic antihistamines
- Method:
- Release Date:
- September 30, 2008
- Target group:
- Language:
- english
- Volume:
250 000 HUF
Content
The central question deals with the appraisal of original and generic systemic antihistamines among GPs and specialists. In our study, we evaluate both producer and medication image, with special emphasis on how much a company’s appraisal influences the opinions about the products it produces. Method: online reseach (CAWI); N=239; field work: August 2009 Target group: GPs (68%) and specialists (32%) (otorhinolaryngologists, pulmonologists, allergologists) Language: Hungarian Size: 49 slides