MedicineImageTrack - Antiasthmatics

  • Method:
  • Release Date:
  • April 30, 2009
  • Target group:
  • Language:
  • english
  • Volume:

250 000 HUF


The central question deals with the appraisal of original and generic antiasthamatics among GPs and specialists. In our study, we evaluate both producer and medication image, with special emphasis on how much a company’s appraisal influences the opinions about the products it produces. Method: online reseach (CAWI); N=119; field work: April 2009 Target group: GPs (71%) and pulmonologists (29%) Language: Hungarian Size: 53 slides

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