MedicineImageTrack - Nasal products
- Method:
- Release Date:
- November 30, 2008
- Target group:
- Language:
- english
- Volume:
250 000 HUF
Content
The central question deals with the appraisal of original and generic nasal products among GPs and specialists. In our study, we evaluate both producer and medication image, with special emphasis on how much a company’s appraisal influences the opinions about the products it produces. Method: online reseach (CAWI); N=171; field work: October 2009 Target group: GPs (50%) and specialists (51%) (otorhinolaryngologists, pulmonologists, allergologists) Language: Hungarian Size: 47 slides