Branded solutions

HealthPortalsAudit
In-depth analysis of the domestic market of health and healthcare portals supporting the strategy of the healthcare communication and media plans.

MedRepControl (MRC)
MedRepControl researches controlling medical sales representatives’ work are surveying the fact of visiting, the appraisal and effectiveness of representatives’ work. Results are analyzed cumulatively and broken down to representative level, and the methodology of the researches is telephone interviews. Our company has been carrying out MRC researches since 2004, having the greatest pharmaceutical companies among our clients. Through our nearly 250 researches we can provide our partners with benchmark data as well.

PharmaRepControl (PRC)
The methodology of PRC researches controlling pharmaceutical sales representatives is partly similar to those of controlling medical sales representatives. Besides telephone interviews, pharmacists’ attitudes, product offers and preferences are surveyed with the help of mystery shopping on the targeted area.

OTC Choice researches
How and in what way a product is chosen at last in a pharmacy is an ever returning question among OTC producers. Our OTC Choice researches give an answer to this question in details, in the course of which category shoppers are asked with telephone interviews and parallelly mystery shoppings are done related to the concerned product range. Among our other regularly examined therapeutic areas anti-allergic, anti-bloating, and anti-acidity products can be found.

HealthPanel
In November 2010 Szinapszis Ltd. started to recruit an internet respondent community under the name of HealthPanel. On the panel registrations of adult public are collected who are willing to share their opinion on different health, healthcare, medicine, lifestyle, wellness and numerous other interesting topics. With the help of HealthPanel researches can easily and selectively be done even among chronic patients. For more information

PatientTalk
The research solution PatientTalk by Szinapszis is based on the text analysis of real, web 2.0 patient communication contents. The methodology makes a non-interventional observation possible in order to interpret genuine patient communication. The research focuses on a specific therapeutic area by analyzing the communication on the forums of that certain therapeutic area as well as by rating and content analyzing of several ten thousands questions from patients on Webbeteg.hu medical Q&A section.