Company Profile

Mission & Vision

Our mission is to provide first-class services in order to help our clients make more effective decisions and achieve their business goals. Our interdisciplinary team consists of professionals from the fields of economics, sociology, legal, medicine and IT. We combine the benefits of knowledge and expertise in traditional and innovative research methods to guarantee our high level service to our clients’ maximum satisfaction.

As a member of ESOMAR (European Society for Opinion and Marketing Research) and PMSZ (Hungarian Association of Market Research Organizations) we accept and apply all international standards of market research.

With over 14 years of experience in the healthcare sector, we are the market leader healthcare research company in Hungary. We intend to keep our position by delivering reliable market insights to all stakeholders and applying the latest innovative solutions that meet the diverse needs of our clients. We also support our partners with tailored consultancy. Our belief is in promoting Hungarian public health awareness by improving the health education and disease prevention of the population.

Background

•    Founded in 1998
•    100% Hungarian private property
•    Full service provider
•    The leading independent Market Research company in Hungary
•    Member of ESOMAR, PMSZ, ISO certificate
•    Net turnover in 2011: 1.5 million €

Sectors

•    Pharmaceutical (Rx, OTC) and healthcare
•    Bank and finance
•    IT and telecommunication
•    Retail and FMCG, tobacco
•    NGOs, research institutes, education, EU projects

Resources

•    35 full-time Employees
•    2 offices in Budapest (capital) and Debrecen
•    Library and webshop of own papers and studies on the pharma market
•    Focus group studio in Budapest, with online streaming and simultaneous translation
•    Call-center with 30 positions ,Voxco (CATI, CAWI and hybrid)
•    Complete database of Hungarian MDs, pharmacists and other HCPs
•    Access to the IMS (pharmaceutical sales) database in Hungary
•    Szinapszis Online Health Panel, patient databases
•    Access to the largest online panel in Hungary (over 150,000 members)
•    Eye-tracking and analytic software using Tobii technology (T60 and Glass)
•    Online qualitative techniques using world-wide providers (visionslive, 2020research etc.)
•    Online community panel provider as the partner of VisionCritical

The Szinapszis Group

With the foundation of Pearl Hungary, H2Onlnie, Mystery Visit and Garda Consulting as independent, yet closely cooperating companies, the group provides a full range of market research, offline and online healthcare communication solutions, mystery shopping, HR, sales support and consultancy services on the highest level.